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Cal.com ad cuts video (spec sample)
Spec sample. Not affiliated with or endorsed by Cal.com. We made it from Cal.com's public website to show the format; Cal.com has not hired, paid or endorsed Overnight Cut.
About this kind of film
Ad cuts are short versions of a film for paid social, with different openings to test against each other. Each one puts the hook in the first seconds and ends on one call to action. We build every film from the product's real interface, copy, colours and type, and deliver it in 16:9, 9:16 and 1:1 with captions.
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