Product video studio for software teams

Make people get your product in 20 seconds.

Screenshots and text posts can't show what you built. We turn your real product into launch films, feature videos and ad cuts, without an agency's timeline or price.

  • Storyboard within 2 hours
  • Every format included
  • Money-back guarantee
16:9
Showreel 2026 · Spec samples, not affiliated with the brands shown
The problem

You shipped something great. Most people scrolled past it.

Text posts and screenshots

Nobody understands a product they can't see working.

Feeds reward motion. A launch post with a static image gets skimmed, and the product you spent months on gets two seconds of attention.

$5k–15k · 2–4 weeks

Agencies are built for one big film a year.

Scripts, calls and review rounds make sense for a brand campaign. For every release it's too slow and too expensive, so most features ship with no video at all.

3–5 days of your time

Doing it yourself costs a week of building.

Screen recorders, editing tools and music licenses eat days you should spend on the product, and the result still looks homemade.

What we make

Every video a software team ships with.

From a 6-second ad to a 90-second walkthrough, each film is built from your real product and delivered in the formats you need.

15–30s

Launch film

The main film for launch day, built to make people get the product in one watch.

X · LinkedIn · Product Hunt
8–15s

Feature release clip

One new feature, shown working. Made for changelogs and weekly shipping posts.

Changelog · social · email
6s · 15s

Ad cuts

Short versions with different openings, so you can test which one stops the scroll.

Meta · LinkedIn · X · YouTube ads
30–60s

How-it-works explainer

Your process, step by step, with the product filling in as each step happens.

Homepage · sales emails
60–90s

Demo walkthrough

A guided tour of the core workflow for prospects who want to see more before a call.

Sales · onboarding · Product Hunt
20–45s

Onboarding snippets

Short "how to do this" videos for help docs, welcome emails and in-app tips.

Help center · in-app
10–20s

Announcement

A new integration, a pricing change or a milestone, using your real numbers only.

Social · blog · email
3–8s

Loop and GIF

A seamless loop of the product in motion for your README, email header or X replies.

GitHub · email · X
3–5s

Logo intro

An animated logo to open or close every video you publish.

All your videos

Formats

16:9
Landscape1920×1080 · YouTube, site, Product Hunt
9:16
Vertical1080×1920 · Reels, TikTok, Shorts
1:1
Square1080×1080 · LinkedIn, X
4:5
Portrait1080×1350 · Instagram and LinkedIn feed

Each format is re-laid out for its shape, never just cropped. 4K (3840×2160) is available on request. Files arrive as MP4, plus GIF, WebM, a subtitle file and a thumbnail where your package includes them.

Length

  • 3–30sWhere most of our work sits. Short films look the most polished and perform best in feeds.
  • 30–90sExplainers and demos. Allow a little more time for us to build each scene.
  • 90s–3 minOn request, best paired with a voiceover so viewers aren't reading the whole time.

What we don't make: live-action shoots, stock footage or AI presenters. Every film shows your actual product. If you have footage of your team or customers, send it and we'll cut it in.

Our work

Built from the real product, not stock footage.

Each film starts from the product's own interface, copy, colors and type. These three are spec samples made from public websites.

Raycast

raycast.com
Angle
One shortcut replaces a dozen apps. Show it working instead of listing features.
Made
20s launch film · product UI in motion · original score
Style
Punchy, fast cuts

Spec sample. Not affiliated with or endorsed by Raycast.

Linear

linear.app
Angle
One issue, from bug report to AI-drafted pull request
Style
Polished, restrained

Spec sample. Not affiliated with or endorsed by Linear.

Notion

notion.com
Angle
Three jobs the product does, as three feature cards
Style
Playful, feature-led

Spec sample. Not affiliated with or endorsed by Notion.

Our own films

Made with the same process and voice we use for clients. Open one to switch between the narrated and music-only versions.

Launch film

The pain, the turn, the work and the process, in 25 seconds.

How it works

Brief, storyboard, film and launch kit, step by step.

How to send us a brief

The brief form on this page, filled in from start to finish.

Now with voiceover

A short announcement that demonstrates the feature it announces.

Process

A 10-minute brief. A finished film the next day.

No kickoff calls, no script drafts, no weeks of review. You see and approve the storyboard before anything is made.

01

Brief

10 minutes

Send your product URL, who it's for and the one thing people should remember.

02

Storyboard

Within 2 hours

A one-page plan with the hook, each scene and the on-screen copy. Change anything, then approve.

03

Film

Next day

Your product in motion with an original score. A person reviews every frame before it reaches you.

04

Launch kit

Ready to post

Every format, captions, ad cuts and launch copy. Revisions are included in every package.

Why work with a studio like this

Agency quality, without the agency.

What you compareOvernight CutTypical agencyDoing it yourself
Cost per film$199–899$5,000–15,000Tools, music licenses and your time
Time to a finished filmStoryboard in 2 hours, film the next day2–4 weeks3–5 days
Your timeA 10-minute brief and one approvalCalls, scripts and review roundsAll of it
Every format and ad cutsIncludedUsually extraYou make each one
Launch copyIncludedRarely includedYou write it
A video for every releaseEvery Release planNot realisticHard to keep up
Ways to work with us

Fixed prices. No quotes, no hourly rates.

Pick the package that fits what you're shipping. Every package includes voiceover, original music, captions and revisions.

See your storyboard first. You pay only when you approve it, and if the film still isn't right after your revisions, you get a full refund.

One Film

$199

For when you need one great video

  • 20–30s film in 16:9, 9:16 and 1:1
  • Voiceover included, plus a music-only version
  • Captions + subtitle file
  • Thumbnail and a post caption
  • 2 revisions
Choose One Film

Launch + Ads

$899

For a launch with ad money behind it

  • Everything in Launch Day
  • 60s demo film
  • 3 openings × 3 ratios, ready for Meta and LinkedIn
  • Your choice of voice
  • Launch-day posting plan
  • 4 revisions · 48 hours
Choose Launch + Ads

Every Release

$699 / month

For teams that ship every week$175 per video

  • 4 videos a month
  • Everything in One Film for each video
  • 15s cut per video
  • Post copy for each release
  • Unused videos roll over one month
  • Cancel any time
Choose Every Release

Founding offer30% off your first film while we take on our first 5 clients, in exchange for an honest review.

Started with One Film? Upgrade within 30 days and pay only the difference.

Add-ons12-hour rush+$99Extra language+$49Extra revision+$3960–90s demo film+$299
  • You own everythingPost it, edit it or run it as a paid ad on any platform.
  • Original music onlyEvery score is composed for your film, so there are no copyright claims.
  • Secure checkoutPayments are handled by Stripe. We never see your card details.
Questions

Before you start a project.

What do you need from me?

Your product's URL, who it's for and the one thing viewers should remember. For products behind a login, add a few screenshots or a short screen recording.

Do I see anything before you make the film?

Yes. Within about 2 hours of your brief you get a one-page storyboard with the hook, each scene and the on-screen copy. Nothing is made until you approve it.

Do I pay before I see anything?

No. You get the storyboard first and pay through a secure Stripe link only once you approve it. If the film still isn't right after your revisions, we refund you in full.

How long does it take?

One Film and Launch Day films arrive the day after you approve the storyboard. Launch + Ads takes 48 hours, and Every Release videos arrive within 12 hours of each brief.

Will it look like our brand?

Every film is built from your own interface, colors, fonts and copy, so it looks like it came from your team.

What if my product is behind a login?

Send a few screenshots or a short screen recording of the parts that matter, or a demo account. We rebuild those screens in motion, so nothing private appears unless you want it to.

Do I need a voiceover?

Every package includes a narrated and a music-only version. Most feeds play muted, so the captions carry the story either way.

Which formats do I get?

Landscape, vertical and square on every package, each laid out for its shape rather than cropped. Portrait 4:5 and 4K are available on request.

What happens to the files I send?

We use them only to make your film and delete them 30 days after delivery.

Can we work together every month?

Yes. Every Release covers 4 videos a month for teams that ship often. Unused videos roll over one month, and you can cancel any time.

Who's behind Overnight Cut?

A small studio that makes product films for software teams. We work from your actual product, not stock footage, and a person reviews every frame before it reaches you. You own everything we make, and every score is original, so there are no copyright claims.

Start a project

Tell us what you're shipping.

Send the brief and we'll come back with your storyboard and a payment link, usually within 2 hours.

  1. 01You send this brief. It takes about 10 minutes.
  2. 02We send a storyboard and a secure Stripe payment link.
  3. 03You approve, and your film arrives the next day.

You won't be charged until you approve the storyboard.