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Every Release · $699 / month

A short video for every release you ship

For teams that ship every week or month: four videos a month, each with a 15 second cut and the post to go with it.

By the Overnight Cut team, a product video studio for software teams

Short answer

Every Release is a monthly plan of four videos, each with everything in One Film plus a 15 second cut and post copy. The preview for each video is ready within 12 hours of its brief. It costs $699 a month, about $175 per video, unused videos roll over one month, and you can cancel any time.

$699 / month

Fixed price in US dollars. You approve a storyboard and watch the full preview before you pay, by bank transfer.

Start with Every Release

Examples of this kind of film

Supabase · Feature release clip · 0:12Spec sample. Not affiliated with or endorsed by Supabase. Watch on its own page

Vercel · Announcement · 0:15Spec sample. Not affiliated with or endorsed by Vercel. Based on Vercel's changelog post of 29 Sep 2026. Watch on its own page

Todoist · Onboarding snippet · 0:30Spec sample. Not affiliated with or endorsed by Todoist. Watch on its own page

Pick Every Release if

You ship features every week or every month
Your changelog and release posts get little attention
You want how-to snippets for help docs and onboarding
You want one studio that already knows your product

What's included

Main film (20–30s)	4 a month
16:9, 9:16 and 1:1	✓
Voiceover + music-only version	✓
Captions + subtitle file	✓
Thumbnail + post caption	✓
Short cuts	15s per video
Openings to test	Not included
Muted cut, GIF, Product Hunt images	Not included
Launch copy (X, LinkedIn, maker comment, email)	Post copy
60s demo film	Not included
Your choice of voice	Not included
Launch-day posting plan	Not included
Revisions	2 per video
Preview ready	12 hours per brief

Add-ons for any package: 12-hour rush +$99 · Extra language +$49 · Extra revision +$39 · 60–90s demo film +$299. Compare all four packages.

What you get

Most products change faster than their videos. Every Release keeps up: four videos a month, each one about a feature, an integration, a milestone or a how-to. Each comes with a narrated and a music-only version, captions, landscape, vertical and square files, a 15 second cut and the post to share it.

Because we make every video for you, we learn your interface, colours and tone, so later videos need less explaining in each brief. Our guide on how to announce a new feature with a short video shows what a good release video covers.

How it works

Brief each video. Send the release notes or a few lines about the change, with screenshots if it is behind a login.
Storyboard. A short plan for each video. Approve it or ask for changes.
Preview. Within 12 hours of each brief, you watch it on your private, watermarked preview link.
Payment and files. The plan is paid monthly by bank transfer, and we send each video's files once it is confirmed.

Is a monthly plan worth it?

If you ship fewer than two things a month worth showing, a single One Film when you need it is cheaper. If you ship often, four videos at about $175 each costs less than four separate films. Unused videos roll over for one month, so a slow month is not wasted.

To turn your notes into a script before you brief us, try the free release notes to video script tool.

When a monthly plan is not the right fit

If your releases are mostly fixes and small changes, there may not be four things a month worth a video, and single films will cost less. The plan also covers short videos up to 30 seconds. For a big launch inside the month, such as a new product or a pricing change, Launch Day gives you the extra cuts, images and posts a launch needs.

Frequently asked questions

What can the four videos be?

Any mix of feature clips, announcements, how-to snippets and short explainers, each up to 30 seconds. Tell us what changed and what viewers should do next, and the storyboard will propose the right style.

What happens if we do not use all four videos?

Unused videos roll over to the next month, for one month. After that they expire, so the plan stays simple to run on both sides.

Can we cancel the plan?

Yes, any time. Cancelling stops the next renewal, so you are not charged for the following month. The plan has no minimum term, so you can stop after any month.

How fast is each video?

The preview for each video is ready within 12 hours of its brief. Each video includes 2 rounds of revisions, the same as One Film.

Other packages

Ready when you are

Send a ten-minute brief. We send a one-page storyboard first, then a private preview, and you pay only once you are happy with it.