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Product demo video · from $498

A product demo video that walks prospects through your app

A guided tour of the core workflow, for prospects who want to see more before they book a call. Built from your real interface, with a voiceover.

By the Overnight Cut team, a product video studio for software teams

Short answer

A product demo video is a 60 to 90 second guided tour of your app's core workflow, for prospects who want to see it working before a call. You can add one to any package for $299, starting from One Film, or get a 60 second demo inside Launch + Ads with the launch film and ad cuts.

from $498

Fixed prices in US dollars. The storyboard is free, and you watch the full preview before you pay, by bank transfer.

Get a free storyboard

Examples

Resend · Demo walkthrough · 1:10Spec sample. Not affiliated with or endorsed by Resend. Watch on its own page

Todoist · Onboarding snippet · 0:30Spec sample. Not affiliated with or endorsed by Todoist. Watch on its own page

Where it comes in

60–90s demo film A 60 to 90 second demo added to any package, from One Film upward	+$299
Launch + Ads A 60 second demo, the launch film, 6 and 15 second cuts and 3 ad openings in 3 shapes	$899

Compare all four packages.

It fits when

Prospects ask to see the product before they book a call
Your sales calls start with the same walkthrough every time
You need a demo for your website, a sales email or Product Hunt
You want a demo that stays clear without a person narrating live

What a demo video does

A demo video does the walkthrough your sales team would do on a call, before the call. It follows one real workflow from start to finish, in the order a new user would do it, and says why each step matters. Prospects who watch it arrive at a call already knowing how the product works, or they sign up without needing one.

A demo is longer than a launch film or an explainer, because the viewer has already chosen to learn. That is why we make it 60 to 90 seconds: long enough to show a full workflow, short enough to hold attention. Our guide on how long a product demo video should be explains the trade-off.

Recording a demo yourself, or having it made

A screen recording with your own voice can be a good demo, especially early on. Our guide on how to make a product demo video walks through doing it yourself, and the free demo video script generator writes the script. A made demo is worth it when the film will be seen by many prospects: clean screens, steady pacing, captions and every format make it easier to watch and easier to share.

How it works

Brief. Tell us the workflow to show and who watches it. Add screenshots or a recording if the product is behind a login.
Storyboard. Each step of the workflow, the words on screen and the voiceover, on one page. Free to approve or change.
Preview. A private, watermarked preview of the full demo.
Payment and files. Pay by bank transfer when you are happy, and we send the demo in every format.

Where to use it

Put the demo on your pricing or product page, link it from sales emails, send it before calls, and use it as the longer video in your Product Hunt gallery. Our Product Hunt launch video guide covers the gallery.

Frequently asked questions

How long should a product demo video be?

Between 60 and 90 seconds for most SaaS products. That is long enough to show one full workflow and short enough that most viewers finish it. Shorter films, such as a 30 second explainer, suit homepages better.

What does a product demo video cost with you?

Adding a 60 to 90 second demo to any package costs $299, so the lowest price is One Film plus the demo. Launch + Ads includes a 60 second demo along with the launch film and ad cuts. Prices are fixed and shown on this page.

Can the demo show a product behind a login?

Yes. Send screenshots, a screen recording or a demo account. We rebuild the screens, so no real customer data appears unless you want it to.

Is there a voiceover?

Yes. Every film comes with a narrated version and a music-only version, plus captions and a subtitle file, so it works with the sound on or off.

See it before you pay

Send a ten-minute brief. We send a free one-page storyboard first, then a private preview, and you pay only once you are happy with it.