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Product video shot list planner
List the steps of your product video and the length you want. Get a shot list with a framing, a time and a note for every shot, ready to film.
Your product and steps
Your shot list
| Shot | Framing | What to film | Notes |
|---|
Enter your product name, the steps you want to show and your target length. The planner builds a numbered shot list that opens wide on the product, then uses a close-up for each step, a shot for the result and a closing card, with a time for every shot scaled to your length.
Most DIY product videos fail on the shoot, not the edit. The camera drifts, the important button is off screen, and the clip you need is the one you did not film. A shot list fixes that. It says what to film, from where, and for how long, before you touch the record button.
This planner makes the list from your steps. It follows the same shape as a good product film: open wide on the product, show each step close up, hold the result, then end on your call to action.
Framing words, in plain English
Wide shows the whole screen or room, so the viewer knows where they are. Medium shows part of the screen with enough context to read the labels. Close-up fills the frame with one element, such as a button or a number. Use wide shots at the start and end, and close-ups where something changes.
Why the order matters
Open on the product, not on a blank title card. Show each step in the order a new user would take it, and give each one a short hold, so a viewer can see the result before the next click. End on the result and one next step. If a shot does not help the viewer understand a step or the result, cut it.
Who it is for
Founders filming their own product on a laptop, marketers briefing a freelancer, and teams who need the same demo recorded again after a release. Anyone who has ever stopped halfway through a shoot to work out what to film next will find the list saves the afternoon.
How the times are set
The planner shares your target length across the shots, with a minimum of two seconds each, and gives the opening and the result a little more time than the steps. Treat the times as a plan. When you film, record a few seconds more than each shot needs, so you have room to trim in the edit.
Common shooting mistakes
- Filming at different sizes. Set the browser zoom and the window size once and keep them for the whole shoot.
- Forgetting a shot. Film the wide shot of the result, even if you think you will not use it.
- Moving the mouse too fast. Slow the cursor down, and pause after each click so the change is visible.
- Showing private data. Use a demo account, and check every shot for names, emails and numbers before you publish.
From shot list to finished video
When you have filmed, our guide on how to make a product demo video covers editing, captions and export. The demo video script generator writes the voiceover to match the same steps, and the video specs checker confirms each export fits where you will post it.
How to use it
- Name the product and length. Type the product name and pick the length you want the film to be.
- List the steps. Write the steps you want to show, one per line. Two to six steps work best for a short film.
- Read the shot list. Check each shot, its framing and its time against what you can film.
- Copy, download or print. Take the list with you to the shoot, or send it to whoever is filming.
Frequently asked questions
What is a shot list for a product video?
A numbered list of every shot you need to film, with the framing, what to show and roughly how long each shot should run. It lets you film everything you need in one session, in the order you will edit it, rather than discovering a gap during the edit.
How many shots does a 60 second product video need?
Usually 8 to 12 for a film with a few steps. Each step may need a wide shot and one or two close-ups, plus an opening and a closing shot. The planner sets the count from the number of steps you enter.
Does this tool upload or store my steps?
No. The shot list is built in your browser from what you type, and nothing is sent to a server. You can copy it, download it or print it.
Can I use the shot list for a studio brief?
Yes. Paste it into your brief as a starting point, with the steps and the length. A studio will still plan the visuals, but a clear shot list gives them the context they need from the start.
Want the film made for you?
Send a ten-minute brief. We send a one-page storyboard first, then a private preview. You pay only once you are happy with it.
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