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Launch video script and storyboard builder
Answer eight short questions and get a six-scene script and storyboard for your launch video.
Describe your product
Short answers work best. Use your own words, not marketing words.
Your draft
A good launch video script has six scenes: a hook, the problem, the product, the moment that proves it, proof, and a call to action. Write each in a few words, then check the voiceover fits the length.
Answer eight short questions and get a first draft of your launch video: six scenes, what to show in each, the words on screen, and the voiceover line, with a word count that tells you whether it fits the length you chose.
It is a starting point, not a finished script. The wording is built from your own answers, so the better your answers, the better the draft. You can edit every line below the tool, and nothing you type leaves your browser unless you choose to send it to us.
The six scenes, and why
A short product film has a job to do in a few seconds: get attention, show a problem the viewer recognises, show the product solving it, and ask for one thing. The builder uses six scenes for that.
| Scene | What it does | Share of the time |
|---|---|---|
| Hook | Opens on the viewer's problem so they stop scrolling | 12% |
| Problem | Shows who this is for and why it matters | 18% |
| Product | Names the product and what it does, in one sentence | 20% |
| The moment | Shows the one action that proves it works, on the real product | 24% |
| Proof | A real number, quote or result, or the finished output | 12% |
| Call to action | One next step and the address | 14% |
How many words fit
The builder assumes a calm voiceover of about 2.4 words a second, roughly 145 words a minute. That is a setting for planning, not a rule: fast narration fits more, and a pause lets a scene breathe. In practice it means a 30 second film has room for about 70 words of voiceover in total, and a 15 second film about 35. If a scene shows a red count, shorten the line or give the scene more time.
Read the voiceover aloud with a timer. If you run out of breath, the viewer will run out of patience. The length question is covered in more depth in how long a product demo video should be.
Keep it real
- Show your real product. Stock footage and mock-ups tell viewers nothing about the software they would use.
- Use proof only if you have it. A made-up number or a quote you do not have permission to use is worse than no proof. Leave the field blank and the scene shows the finished result instead.
- Write for sound off. Most feeds autoplay silently, so the words on screen should carry the idea alone. See captions for muted product videos.
From script to storyboard
A script says what is said. A storyboard also says what is seen. Each scene card above has both, so what you copy out is a one-page storyboard. If you want to understand the format first, read what a product video storyboard is, or the longer guide on how to write a product launch video script.
When you are happy with the draft, you can send it to us as a brief. We send back a one-page storyboard, then a private preview, and you pay only once you are happy with it. Planning a launch? The launch checklist puts the video on a dated timeline.
How to use it
- Describe the product. Enter the name, who it is for, the problem in one line, and what it does in one sentence.
- Pick the moment. Write the one action that proves the product works. This becomes the centre of the film.
- Choose a length and build. Choose 15, 30, 45 or 60 seconds and press Build. You get six scenes with timings and word counts.
- Edit and keep it. Rewrite any line in your own voice, watch the counts, then copy it, download it or send it to us as a brief.
Frequently asked questions
How long should a product launch video be?
Most launch videos work best between 15 and 60 seconds. Thirty seconds is enough for a hook, the problem, the product, one proof moment and a call to action. Choose the shortest length that still shows the product working.
How many words of voiceover fit in 30 seconds?
At a calm pace of about 2.4 words a second, about 70 words. The builder shows a word budget for each scene and turns the count red when a line runs over, so you can trim it before recording.
Is the script written by AI, and is my text stored?
No. The draft is built in your browser from templates and your own answers, with no AI and no server involved. Nothing you type is sent to us or stored unless you press the button to send it to our brief form and submit it there.
What if I have no proof yet?
Leave the proof field blank. The fifth scene then shows the finished result of the moment you picked, with no voiceover. That is more honest than inventing a number, and it still gives the viewer something concrete.
Can I use this script for a Product Hunt video?
Yes. A Product Hunt video is a YouTube link, so a 30 to 60 second script is a good fit. Plan the timeline with the launch checklist, and write the first comment to match the one thing the film says.
Want it made for you? Launch Day, $449
The main film for launch day, plus the short cuts, images and posts that go out with it. Built for Product Hunt, X and LinkedIn. You see a storyboard and a private preview first, and pay only once you are happy.
See what's in Launch Day or get a free storyboard →