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Product Hunt launch time converter
Pick your launch date and your time zone to see when 12:01 am Pacific is for you, with a simple plan for the 24 hours.
When does launch day start for you?
A simple plan for the 24 hours
Times are in your time zone, with Pacific time beside them. Adjust the plan to your team.
| Your time | Pacific | What to do |
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Check the time on Product Hunt before you launch. Rules and recommendations can change.
Product Hunt recommends launching at 12:01 am Pacific Time, so a product gets a full 24 hours on the homepage. Pick your launch date and time zone here to see when that moment falls for you, including daylight saving.
If you are not in the US Pacific time zone, launch day starts at an awkward hour. Product Hunt recommends 12:01 am Pacific Time for makers who are planning ahead, because the product then gets the full 24 hours on the homepage. For a founder in Europe, Asia or Australia, that moment can fall in the middle of the day or in the middle of the night.
This converter takes your launch date and your time zone and tells you the exact local time, using your browser's own time zone data, so daylight saving is handled for you. It also lays out a simple plan for the 24 hours in your local time and marks the hours that fall at night, so you can decide who covers them. Nothing you enter leaves your browser.
Why 12:01 am Pacific
Product Hunt's day starts at midnight Pacific Time. A product that goes live one minute after the day begins is on the homepage for the whole day, which is why Product Hunt recommends it for makers who can plan ahead. If you cannot be awake at that hour, you can schedule the launch in advance: Product Hunt lets you schedule up to a month ahead, so the listing goes live without you pressing anything. What you do need is to be ready to post the first comment and reply to people soon after it goes live.
Daylight saving and the date
Pacific Time is UTC minus 8 hours in winter and UTC minus 7 in summer, and other countries change their clocks on different dates. That is why a fixed "it is 8 hours ahead" rule can be wrong for a few weeks each spring and autumn. The converter asks your browser for the real offset on your launch date, so it is right on the day.
Enter the date as it is in Pacific time. For a founder in Asia or Australia, 12:01 am Pacific on the 20th may already be the 21st for you, and the result shows your local date to make that clear.
Who is awake when
The plan marks the hours between 10 pm and 6 am in your time zone as night. If your team is spread across time zones, split the 24 hours between people instead of staying up for all of it. The two moments that matter most are the first hour, when you post the first comment and your own posts, and the first reply sweep a couple of hours later.
Prepare before the day
Most of the work happens before launch day. Use the launch checklist to put every step on a calendar, write your text with the launch copy writer, and plan the film with the launch video script builder. For a fuller walk-through, read how to make a Product Hunt launch video.
If you would like the film made for you, send us a brief. We send a one-page storyboard first, then a private preview, and you pay only once you are happy with it.
How to use it
- Enter the launch date. Choose the date of your launch as it is in Pacific time, the time zone Product Hunt uses.
- Choose your time zone. The tool picks your browser time zone. Change it if you want to plan for a teammate somewhere else.
- Read your local time. You see when 12:01 am Pacific is for you, and the 24-hour plan in your own time, with night hours marked.
- Save the plan. Copy it, print it, or download a calendar file with a reminder for each step.
Frequently asked questions
What time should I launch on Product Hunt?
Product Hunt recommends 12:01 am Pacific Time for makers who are planning ahead, so the product gets a full 24 hours on the homepage. You can schedule the launch up to one month in advance so it goes live without you being awake.
What is 12:01 am Pacific in my time zone?
It depends on your location and on daylight saving, which changes on different dates in different countries. Choose your launch date and time zone in the converter above and it shows the exact local time and date.
Does daylight saving change the launch time?
Yes. Pacific Time moves between UTC minus 8 and UTC minus 7, and other regions change their clocks on other dates. The difference between you and Pacific time can shift by an hour for a few weeks each year, which the converter accounts for.
Do I need to be awake when my Product Hunt launch goes live?
Not for the launch to go live, because it can be scheduled in advance. You do want to be ready soon after to post your first comment and reply to people, so plan who covers the first hours.
Is my data sent anywhere?
No. The conversion runs in your browser using its built-in time zone data. Nothing you enter is sent to us.
Sources
Want it made for you? Launch Day, $449
The main film for launch day, plus the short cuts, images and posts that go out with it. Built for Product Hunt, X and LinkedIn. You see a storyboard and a private preview first, and pay only once you are happy.
See what's in Launch Day or get a free storyboard →